Product Launch - Will it work for me?

Jeff Walker, creator of Product Launch Formula, responds to that question: "Well, the answer is that there is about a 99.4% chance that it will work for you... if you meet the basic criteria."

Jeff is referring to the psychological triggers that are present in all of us. There is one, in particular, that will send your sales through the roof. And Staples, one of the largest Office Supply Stores in the US, uses this technique with great success. Their product launch of the EASY button was memorable. The message was clear - place the EASY button on your desk and your supply problems are a thing of the past. It dominated, and still dominates, their promotional campaigns.

What psychological trigger has this POWER to push sales?

It's called the "Social Proof" button and is characterized by two responses: SEND and BUY NOW. How is social proof used in marketing? Jim Edwards, one of the smartest, most highly respected marketers in existence, describes it clearly, "We all want to be part of the group. We all want to feel like we are making the right decision." The GROUP has the POWER. Social proof is knowledge and understanding of the target group.

By using key phrases and quoting experts in the field, you gain their confidence. You provide proof that the decision to buy is the right decision because their "group" said yes, and they don't want to be left behind. Back to the Staples example. Why has the EASY button campaign been successful? Because it targets a particular social group; Office Managers/Supply Officers who pride themselves on being part of an elite group of shoppers who know a bargain - they save $$$ for their company which raises the profits for their company. Think about it. Would you place an EASY button on your desk - not for supplies, but to flood your account with sales? I'm certain the answer is YES.

If you can follow Jeff's basic criteria, then you can create a successful product launch of your product. Utilizing his product launch template, product launch strategies, and product launch checklists, you'll create an EASY button that will send mobs of folks to your website. AND, you can re-launch your product over and over again. Greg Poulos first launch netted $550,000 in sales in one week. But he didn't stop there - he relaunched his product four more times - for a total net of $2 million in one year.

Product Launch Formula works! Take the time to get to know your niche before you launch your product. Learn about what social proof is needed to be able to relate to it effectively - consider it an investment in future profits.