Social Proof - the fuse that ignites the Product Launch

What is "social proof?" In simple terms - follow the leader.

We are conditioned to watch what others do and follow along. It's influence is the capacity or power to produce effects on others. It's a psychological trigger that produces results and this is clearly demonstrated in successful product launches. According to The "Social Proof" Report by Jeff Walker, creator of Product Launch Formula, "This One 'Hidden' Psychological Trigger Can Send Your Sales Through The Roof ... Ignoring It Could Be The Costliest Mistake Of Your Life.

Marketers of the "Product Launch Formula" use this 'hidden trigger' to influence their customers to sign-up for their list, talk about their products and, the ultimate goal - purchase their products. It is weaved throughout their offers so masterfully that the customer doesn't realize it is there! It is a master of disguise, yet always on target - the purchase. Jeff Walker quotes, "Social proof is one of the most powerful psychological triggers there is. It is a trigger that's built into all of us. It has been built into the human race forever."

How is social proof used in marketing?

Jim Edwards, one of the smartest, most highly respected marketers in existence, describes it clearly, "We all want to be part of the group. We all want to feel like we are making the right decision." The GROUP is the secret weapon. Social proof is knowledge and understanding of the target group. By using key phrases and quoting experts in the field, you gain their confidence. You provide proof that the decision to buy is the right decision because their "group" said yes, and they don't want to be left behind.

Testimonials are a powerful social proof. Not the simple, "Great Job!" ones, but the in-depth, tell it like it is testimony. People want details: This is what you did. This is how you did it. You want your potential buyer to say, "It worked for them, it can work for me, too!" Social proof is the trigger that drives dollars to your business every day. It targets your group. It inspires the purchase. It provides evidence of its success. It is the 'Hidden" psychological trigger that will send your sales through the roof!

 If you want a huge opt-in list, better than expected sales and a fantastic reputation, then incorporate social proof into your product launch strategy.