Product Launch Workbooks

Successful product launches can make or break a product's or service's whole marketing campaign.

No one knows this more that Jeff Walker, an e-marketing success story, who is sharing his knowledge with others via his Product Launch Formula. The program comprises very clear 'how to' instructions when planning not just a product launch, but the so critical pre-launch stage.

Audios from some very well known marketing people, including John Reese and Jim Edwards, are very impressive additions to the program - almost like receiving a different course with each audio. However, one of the best features of the program is the Workbook section. In Product Launch Formula Workbook Volume 1, you are provided with a product launch planner, a joint-venture planner, merchant account strategies, a fulfilment planner, mind maps, checklists and resources.

In addition, Jeff has included over 100 pages of swipe files. The checklists make the launch process very streamlined, and the mind maps help you organize your thoughts into clear process sequences. The swipe files are actual emails that Jeff Walker has used in his immensely successful launches.

The purpose of each one is outlined and you are free to use his templates as your own. Workbook 2 includes the transcripts of the audio interview outlined above - great for some quick clarification on any points covered. In addition to John Reese and Jim Edwards, transcripts of interviews with Jason Potash, Mike Long and David Frey are included. It really doesn't matter whether you are a novice e-marketer or one with a good track record behind you - none of us has finished learning.

The reason internet entrepreneurs stay successful is by constantly adopting new techniques and strategies that are being developed and refined by others. If copywriting is not your strong suit, Jeff has added a bonus to his program - a 149 page ebook on Power Copywriting, a step by step guide that will see you writing great copy in no time! What is refreshing about Product Launch Formula is that Jeff is backing his program with a 60 day money back guarantee - so for the sceptics, it is really a no-risk opportunity to ensure the success of your next product launch.