Product Launch Formula Blueprint MindMap

Jeff Walker has released his product launch formula blueprint - this is a power mind map. The way to see this map is top get on the email list.

The blueprint steps you through three main areas. Strategy, Tactics and the product launch "story" line.

Jeff gets pretty personal in the first video as he describes how he took his own business from the standard "sales page" to a launch model. He actually thought he would really upset his clients but the opposite happened. He was wrong. The launch formula worked like gangbusters. He then tested it on a friends site and the same thing happened.

Next up he went along to an internet marketing seminar and met some new friends who rolled out his formula. The "six in seven formula" became the six figures in 12 minutes formula with the help of John Reese. That eventually turned into the million dollar day and Jeff realized how powerful hes formula.

October 2005 marked the Product Launch Formula launch and away he went. More than 103 Million dollars worth of launches have been launched since then.

PLF works in every niche he has tried it on. Now Jeff has people trying to hire him and he charges almost $200,000 just to help them with a launch. You can get access to the same stuff for only a fraction of that.

The main strategy Jeff uses is to turn your marketing process sideways and make it an event. He gives information upfront and then asks for a name and email address. Then  new marketing style is to lower the risk of the buyer by building the relationship rather than being hit with a sales letter. Jeff recommends you reveal your story over time in smaller bites. This might build up anticipation and intrigue rather than the quick hit.

People tend to dismiss sales letter pages now so it is worth converting as soon as you can. This makes sense since people need 7 impressions to be sold. Imagine if you can control the sales process by using one of Jeff Walkers blueprint and at the end of the process you end up with a happy client and your partners.

The second video is a run through of the mindmap itself.

The first step is list building. The formula will build a list for you. Not only that you build a relationship with yur prospects making it a hot list. As you do that you respond and interact with your list and create products that really help a prospect with the things they are most exctited about.

The rest of the video goes into great depth about the strategy, tactics and sales story. I think this is one of the best FREE videos you will encounter. make sure you join the email alerts to get access to get this material