Traffic Secrets 2 is the newest version of the famous Traffic Secrets product that stunned the online marketing world in 2004. I imagine TS2 will long be remembered for the number of sales in a single event.

This launch is not using scarcity as the carrot. John has decided to make a fair deal and win the hearts and minds of buyers by making the launch ongoing. As an affiliate i like that concept as well.

Make sure if you do buy Traffic Secrets 2 (It is really great - even people like Carlos and Lucia Garcia plus Frank Kern are supportive of this launch) you ceck out this traffic secrets bonus asap.

Now it's time for "Unfair Advantage 2.0"…

that's what PLF 2.0 will be for the people who get on board.

But you are NOT going to get onboard if you don't act now. Because it's being pulled off the market at 12:00 noon eastern time TODAY.

Here's the link

Don't get left out in the cold on this one…

Remember: Product Launch Formula is one of those rare internet marketing products that you rarely hear anything bad about. In fact, when you talk to people who have followed Jeff's steps and utilized it properly, you'd be hard pressed to find even ONE who isn't making money hand- over-fist using the Product Launch Formula. And that's in HUNDREDS of different niches–not just internet marketing. So why do you think your niche would be any different?

 Grab Product Launch Formula

There were only 93 people at that event (including Jeff).

Grab PLF 2.0

I listened to Jeff Walker on the phone today as he was discussing some of the test results for his own Product Launch Formula release and they were really handy. In fact some of the content you have seen has been even more popular than he imagined.

This whole product launch has been amazing to watch as the humble site of Jeffs rocked into the top 1175 websites in the USA yesterday. That is amazing traffic he is generating!

I know what he has planned for PLF 2.0 owners and the value sounds awesome. (If you own PLF 1.0 don't worry - you get a grat deal too).

Check out this video and sit back for launch day in just a day or so….

Latest Product Launch Formula Video  (no list)

The blueprint steps you through three main areas. Strategy, Tactics and the product launch "story" line.

Jeff gets pretty personal in the first video as he describes how he took his own business from the standard "sales page" to a launch model. He actually thought he would really upset his clients but the opposite happened. He was wrong. The launch formula worked like gangbusters. He then tested it on a friends site and the same thing happened.

Next up he went along to an internet marketing seminar and met some new friends who rolled out his formula. The "six in seven formula" became the six figures in 12 minutes formula with the help of John Reese. That eventually turned into the million dollar day and Jeff realized how powerful hes formula.

October 2005 marked the Product Launch Formula launch and away he went. More than 103 Million dollars worth of launches have been launched since then.

PLF works in every niche he has tried it on. Now Jeff has people trying to hire him and he charges almost $200,000 just to help them with a launch. You can get access to the same stuff for only a fraction of that.

The main strategy Jeff uses is to turn your marketing process sideways and make it an event. He gives information upfront and then asks for a name and email address. Then  new marketing style is to lower the risk of the buyer by building the relationship rather than being hit with a sales letter. Jeff recommends you reveal your story over time in smaller bites. This might build up anticipation and intrigue rather than the quick hit.

People tend to dismiss sales letter pages now so it is worth converting as soon as you can. This makes sense since people need 7 impressions to be sold. Imagine if you can control the sales process by using one of Jeff Walkers blueprint and at the end of the process you end up with a happy client and your partners.

The second video is a run through of the mindmap itself.

The first step is list building. The formula will build a list for you. Not only that you build a relationship with yur prospects making it a hot list. As you do that you respond and interact with your list and create products that really help a prospect with the things they are most exctited about.

The rest of the video goes into great depth about the strategy, tactics and sales story. I think this is one of the best FREE videos you will encounter. make sure you join the email alerts to get access to get this material

What a power combo! They discuss JV's and other insider stuff. Worth watching that's for sure - oh - it's FREE as well!

the latest in the pre-launch videos is up live and the page to see it is here

If you have any comments or questions please post them right here. I truly believe I can help you improve your business and look forward to the results.

With over 7 million websites and 1 billion internet users, new product launchers sometimes begin to second-guess their decision to enter the world of internet marketing.

Doubt and fear creep in weaving thoughts of failure:

* Is my product good enough?
* Have I targeted my social community?
* Is it priced correctly?
* Are my testimonials powerful enough?

PLUS … Will my PRODUCT LAUNCH drive sales to my bank account?

A strategically executed product launch can make a huge impact on whether a product succeeds or fails.

Expert help is at hand

Jeff Walker, creator of Product Launch Formula, spent eight years perfecting his product - revealing the secrets behind the successful product launch. Because of his program, marketers worldwide are creating bank-busting deposits to their merchant accounts on a continual basis … despite the fierce competition. Then he removed it from the market forever.

Successful marketers like Jeff Walker and Jim Edwards are successful because they  know the triggers that inspire the rush to the BUY NOW button.

They are businessmen as well as customers. They have sold, and they have bought. They are experts in the field of marketing because they are successful in launching products which drive $$ to the bank-account.

They follow the Product Launch Formula - a blend of marketing ingredients that nourish the bank-account.     

Marketing ingredient #1 - Social Proof

The term, "social proof" is widely used in the marketing arena. In simple terms - follow the leader. We are conditioned to watch what others do in our group and follow along.

It's a psychological trigger that produces results in a targeted group. "If my group says, YES, than I will, too." 
* Research key words of your target market - weave them throughout your promotion - it creates confidence in your product.
* Engage your market in conversation, via a BLOG, to understand their needs.
* Create a sense of community - a special "in" group.
* Offer special bonuses for their testimonials.

Marketing ingredient #2 - Anticipation

Create anticipation with repetition - the adrenalin pumping ingredient that drives your customers straight to your opt-in list for bragging rights.
* Blogs - open communication with your customers.
* Videos - demonstrations your products on their website
* Public Speaking - promotion, promotion, promotion

"I want that!" HGTV is a master at this ingredient. Their ratings soar when they reveal the "hottest new inventions."  

Social Proof and Anticipation are two of the many ingredients used in the Product Launch Formula's successful launches.

We are seeing this brilliantly executed with the product launch formula case studies and the emergance of all sorts of product launch formula bonus sites
 

Product Launch Formula Bonus