Expert product launch strategies

Although many marketers fail to recognize it, pre-launch marketing activities can make or break a product launch. For years people have put their main emphasis, and the bulk of their launch budget into strategies that are implemented after the actual launch. However by effectively 'setting the stage' for your product's debut, your post-launch efforts will be much more effective.

This is just one of the techniques that Jeff Walker, in his Product Launch Formula, shows his subscribers how to successfully conduct this hugely important stage of a marketing program. Over the past 8 years, Jeff has tested and refined some groundbreaking techniques in launching a variety of products. The case studies that are described by users of his strategies are nothing short of amazing.

You see, he has not just used his own expertise in devising the program, he has called in some of the big guns of internet marketing to share their knowledge as well. Interviews with some very influential marketers have them offering priceless insights into their successful launch campaigns. John Reese, in his interview, talks about leaking information prior to launch, building momentum, feeding anticipation, getting joint venture partners to offer bonuses, getting fantastic testimonials, developing rabid customers and launching ongoing product.

Jeff also interviews Jim Edwards who shares his knowledge on pre-announcement strategies, time-frames for difficult deadlines, multi-stage launches, bonus strategies, list building and restructuring products so that they hit a variety of price points. The Jason Potash interview talks to embracing controversy, boosting your opt-in rate for your lists, building a relationship with your prospects, and raises potential problems.

An expert in launch strategies for small niches, Mike Long, in his interview, discusses "continuity service" and relationship building with your list. The value of testimonials is explained along with screen capture video. Mike talks openly about his blueprint "How to Squeeze Every Last Response Out Of Your Prospects". The David Frey Interview takes you step by step through his use of just a few of the techniques in Product Launch Formula.

The wealth of information offered by just one of these success stories is priceless, but to have so many established and proven product launch powerhouses sharing their secrets in Jeff Walker's program is unprecedented.