Starting your business versus launching it

How could a drag racer illustrate the importance of a successful product launch?

Read on....

 A friend of Jeff Walker loves drag racing. He is not the biggest fan, buthe does enjoy the occasional weekend at the strip. He was at a local race this past year doing irreparable damage to our eardrums, and he got to meet a driver who had a stack of wins under his belt. "It's funny," he said without smiling, "what can make the difference between success and failure on the track." Jeff was pretty sure that big engines and sticky tires probably made up most of that difference. "Most people think it's the engine or the tires," he continued. Jeff glanced around to see if anyone else felt as foolish as he did. "But the real key is what happens during the countdown." "It's all about being prepared, having the right timing and being dialed in. That's the difference between the guys who get a trophy and the guys who get burnt out: a successful launch.

" He watched a few more races, and then he paid attention to the starting line. Pair after pair of cars came to the line, then shot down the track. Nine times out of ten, the winner had the better launch. It's amazing what you can learn from someone else's experience. That same principle applies to your products and business. The right start makes the difference. You probably aren't worried about air-fuel mixtures or trans-braking, but you should be looking at your e-mail and sales letters. Where should you be marketing? When? What sites? Which blogs? You need to get dialed in.

 Jeff remembers sitting in the stands at that race wishing he was behind the wheel. After only a few minutes with a professional, he knew he could have corrected some of the mistakes a few of those guys were making. For some of them, it would have been the difference between success and failure. Knowing how to launch a product might just be the secret to success that you're missing. Learning from the professionals that have had the success you're looking for is the right place to begin. Finding a mentor for your product launch should be a priority. Get the facts from the people that have used them. If you want to know the pre-launch steps that will make your product jump off the starting line, read about Jeff Walker's product launch formula.

That guy has some of the best tips and product launch strategies that have ever been brought together in one place. It might be the difference you're looking for.